![]() ![]() Yes I want the ebook Use Cases for GA4 Measurement Protocol Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles Do you want to set up Google Analytics 4 (GA4) fast and correctly? When the server receives a request for a web page from a client, it sends the necessary files to the client’s web browser. The server refers to your backend system that provides the necessary resources or data requested by a client.įor example, the computer where a website’s files are hosted is the server. For example, if you’re using the Facebook app on your smartphone, the Facebook app is the mobile client. Note: Web clients are platform-independent as long as the device has a web browser.Ī mobile client refers to a mobile application which runs on a smartphone or tablet device. For example, if you’re using Google Chrome on your laptop to access a website, then Google Chrome is the web client. In the context of GA4 MP, there are two types of clients: Web Clients and Mobile Clients.Ī web client refers to a web application (usually a web browser or website). Google recommends that you use GA4 MP for those clients for which automatic data collection is not available (via gtag, GTM or Firebase SDK). The client sends a request to the server to access the data on a web page. When you use a web browser (like Google Chrome) to visit a website, the browser (and, by extension, your device) acts as a client. It could be a computer, a smartphone, a tablet PC, a digital appliance (washing machine, coffee machine, slot machine), a point-of-purchase system, or any other device that can be connected to the internet. The client is the device that your user directly interacts with. Similarly, you can implement measurement protocols for app streams and/or web streams. You can deploy measurement protocol client side and/or server side. The GA4 MP is used only to enrich the existing data. User creation in GA4 is only based on events and user properties that are automatically collected when users interact with your website or app. You can not use measurement protocol in GA4 to create a new user or change any existing data in your GA4 property. So if you only use GA4 MP to send even data to the GA server, only partial reporting will be available to you. ![]() In other words, the primary purpose of the GA4 MP is to allow developers to send additional data to GA4 for analysis and reporting purposes. The primary purpose is to allow developers to enhance web and app data streams by sending events directly to Google Analytics servers via HTTP requests. The primary purpose of GA4 MP is to allow developers to augment automatic data collection and not replace them. The measurement protocol is not a substitute for automatic data collection that you get via gtag.js, Google Tag Manager and/or Google Analytics for Firebase SDK. The measurement protocol (MP) is a set of rules your application must follow to send raw event data from your client or server directly to your GA4 property.
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